THE OLD WAY
SIX
WEEKS
- One moderator, thirty interviews
- A questionnaire written in advance
- What, but rarely why
- Findings after the decision
ABOUT US
Trust is earned
in the details.
Nobody trusts a company because it asks them to. Six things we do so you can check for yourself.
Every number has a source you can open.
Each finding links to the conversations behind it. Audit any claim in a click, in the words of the person who said it.
We'll tell you not to buy.
If a study wouldn't change your decision, or an app wouldn't change your business, we say so before you spend a rupee.
You own everything.
Data, transcripts, designs, code and accounts are yours from day one. Nothing is held back to keep you.
One name on the work.
A person, not a department, signs every recommendation and every release, and answers for it.
No surprises.
Scope, timeline and price are agreed in writing before work starts. Changes are agreed the same way, never discovered on an invoice.
Honest confidence.
Findings come with a range and a sample size, never a single confident number that happens to be wrong.
HOW WE THINK
Research that isn't attached to a decision is waste. We ask what you're deciding before we ask anything else. And we'll tell you when a study isn't worth running.
THE DIFFERENCE
The industry hasn't changed
in forty years. We have.
A person runs every interview, reads every transcript, writes every report, so studies take six weeks and companies commission fewer than they need. Building software has the same shape: a brief, an agency, a dev shop, a handover, and a product that meets its users for the first time on launch day. We do both differently.
RESEARCH
TEMPLAR
SIX
DAYS
- Hundreds of conversations, twelve languages
- AI-enhanced recruiting, interviewing, transcription, analysis and reporting
- Themes counted with statistical confidence
- A researcher signs every recommendation
APP · PRODUCT · WEB
THE OLD WAY
MONTHS
- A brief, an agency, a dev shop, a handover
- Designed before anyone asked a customer
- Scope set in month one, questioned in month six
- Launch day is the first real test
TEMPLAR
WEEKS
- Research and build in one team
- The evidence writes the spec
- AI drafts, people decide, at every stage
- Shipped in increments, tested with real users
That isn't a cost saving passed along. It changes what's possible. Studies that were never worth commissioning become routine. Products that would have taken a year ship in a season, built on what people said rather than what a room guessed.
The machine finds the pattern. A person decides what it means.
WHAT WE BELIEVE
Three things
we won't bend on.
Research that isn't attached to a decision is waste.
We ask what you're deciding before we ask anything else. If the answer wouldn't change what you do, we'll tell you not to run the study.
Findings should be checkable.
Every claim we make links back to its source. Clients can audit us. We consider that a feature, not a risk.
Speed is not the opposite of rigour.
It only looked that way because the old method had people doing work that machines now do better. Where it matters, humans still decide.
THE ROAD AHEAD
One hundred tools.
Released one at a time.
Boli is the first of more than one hundred research, analytics and product tools we have in development. We release them one at a time, properly built, rather than announcing a suite we can't yet stand behind.
Boli
Conversational research at study scale. Six working days from decision to signed recommendation.
The next ninety-nine
Across all nine kinds of work. Each one ships only when we'd stake a recommendation on it.
We will publish notes on this page as each tool ships. If you'd like to hear when the next one lands, write to us.